BEHIND THE SCENES

BACKGROUND

Franklin’s Fortune is a deck-building game that was created by Shane Newell. Shane was inspired by a negative experience while teaching his children to play monopoly, and wanted to find a game that would teach them economics better.

ONE OF THE PHOTOS SHANE SENT ME

ONE OF THE PHOTOS SHANE SENT ME

Such a cool location

Such a cool location

WE HAD TO FRAME AROUND THE POOL TABLE

WE HAD TO FRAME AROUND THE POOL TABLE

THE LOCATION

I was put in touch with Shane by producer Denis Zenchenko. When Shane first started explaining to me that he wanted a video tutorial, I was slightly interested. Once he sent me photos of the game pieces I was very interested!

I was in love with the design of the game and the location in the photos. I told him that we absolutely had to shoot in that space. It fit the design of the game and the feel of the period perfectly. Shane explained that the location is a collection of period-appropriate pieces and replica items from Revolution-era America. When you have a chance to work with great locations, well-designed products, and diligent clients, it makes the job much more enjoyable and brings a better product in the end.

Lit almost entirely with Quasar tubes. Plus one tungsten fresnel

Lit almost entirely with Quasar tubes. Plus one tungsten fresnel

THE SHOOT

This was a small shoot but it’s always best to collaborate with talented cinematographers. Having another set of trusted eyes on set helps the image-making process and the final product always benefits. I called up my good friend and fellow cinematographer, Brandon Detraglia, to help out. We had a blast lighting the shots together and decorating the set. There were so many toys to play with!

Frame of shane’s direct address

Frame of shane’s direct address

We really went to town on Shane’s direct-address segment and the product photography. We really loved this one corner of the room because it already had a few appropriate framed paintings and some wall sconces. The difficult part was the very large pool table in the center of the room. It limited just about any angle we tried to get. We finally blocked him in just the right spot and placed the camera so the pool table was just out of frame.

finding that sweet spot between the pool table and the corner

finding that sweet spot between the pool table and the corner

ULTIMATELY, WE DECIDED TO USE THE POOL TABLE for the gameplay tutorial

ULTIMATELY, WE DECIDED TO USE THE POOL TABLE for the gameplay tutorial

We added some haze to the room and that, combined with a 575w Leko splashing across from camera-right, gave the background of the wide product shot a nice glow that actually brought a pleasant accent to the game pieces on the table.

haze adds a touch of texture to the background

haze adds a touch of texture to the background

THE RESULT

In the end, we delivered a gameplay tutorial and a short promo video to Shane. The promo video is at the top of the page and some frames from the tutorial can be seen below.